Location: DUBAI, UNITED ARAB EMIRATES
Cool, edgy and fun, Padel Pro is a one-of-a-kind sporting brand based in the UAE. As the country’s original Padel tennis club, Padel Pro is renowned for its high-calibre trainers, friendly atmosphere, and passion for the sport.
The Aces team were commissioned to help the brand update and expand the Padel Pro experience when it was gearing up to open its flagship facility in the heart of Downtown Dubai. A dynamic brand that was all about getting people to come together and partake in the sport of Padel, this project was the kind of challenge that our Aces were born to take on.
The growing popularity of padel in the UAE meant that a lot of new competitors had entered the space that Padel Pro had kickstarted back in 2017. Our mission was to take everything that the local padel community loved about the brand and update it so that it stood out for being the pioneer that it was, with a powerful identity and brand experience that would sit in a league of its own.
Located on Sheikh Zayed Road, adjacent to the world-renowned Museum of the Future building, we wanted Padel Pro’s new location to stand out as a landmark of its own. Working across the entirety of the 2,280 sq. metre space, we played up the brand’s urban identity and bold personality to create an unmissable padel experience that is nothing short of iconic.
The branding of the club was updated, aligning the Padel Pro brand with its unique position in the market. A distinct, vibrant blue colour, juxtaposed with crisp white relays a sporty vibe whilst a clean, bold type font with a dynamic “p” references the stroke of a padel player. The message is clear: urban life can get complicated, but Padel Pro isn’t.
To create a visual landmark, we developed a unique exterior for the clubhouse with shipping containers in distinct Padel Pro blue which were accentuated with a strong application of the brand’s logo and architecturally inspired lighting. The overall clubhouse aesthetic was determined by the modular composition of shipping containers that were purposely used to break from the typically sleek architecture of the area. The facilities of the club, inclusive of courts, a retail shop, a café and smoothie bar, showers, restrooms, a gym and outdoor seating areas were designed using the brand’s colours to create a premium, urban experience that would Padel Pro’s values into every aspect of the guest experience.
“When we started designing the exterior and interior of the club house, we asked ourselves what it would look like if Nike and Padel Pro had a baby. The result is this bold sporty look and clean feel that completely stands out amidst the Dubai skyline. Padel Pro One Central has become a landmark and THE place to be for padel enthusiasts in Dubai.”
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