FSA

Foodservice Alliance (FSA) is a network platform in the broadest sense of the term. An inspirational platform where companies and organizations come together. A frontrunner in terms of trends and developments in the Belgian Foodservice market. FSA is here to inspire, connect, and entice, ultimately enabling their partners to grow.

THE CONCEPT
In the world of FSA, connection is everything. From the intricate data to the deep bonds between individuals, whether it’s through technology or shared experienc- es of knowledge. As shapeshifters, FSA has the unique ability to connect all the dots and create a cohesive whole.
It is through this understanding that they strive to build a better future. One that is built on a foundation with a shared vision.
The Brand Identity Design that Aces of Space created for FSA is future-proof, contemporary, and a perfect reflection of what FSA stands for.

DESIGN DETAILS
A circle represents unity and wholeness, with no beginning or end. Similarly, alliances are formed when individuals or groups work together towards a common goal, each contributing their unique strengths and abilities. Members of an alliance rely on each other’s contributions and share trust, respect, and interdependence. The circle symbolizes the power of alliances to create unity and success through ongoing effort and commitment.