Location: Dubai, UAE
At the Sheraton JBR Hotel in Dubai, a new kind of animal has reared its head. Stamped with a handmade feel and wide-ranging appeal, sporty yet suave, this hotel bar serves prime Buns and Brews (burgers and beers) that will leave guests quacking with delight.
Black Goose has fluttered down to earth with the help of Aces of Space, providing a warm nest in the shape of a premium bar and lounge for the discerning traveller. Fusing contemporary design with traditional twists and turns, our challenge lay in blending all focal points together in order to ruffle the feathers of our target audience (in the good way).
Aces of Space dreamt up the name, logo and interior graphics spearheaded by a stamp logo reminiscent of authentic craftsmanship. Designing the uniforms, social media template and wall graphics came next. The prime golden colors of the branding refer to the amber luster of beer and the logo unites both bird and grain, fanning out to the interior elements and signs.
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